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The right labeling technology can make all the difference for consumer brands that want to streamline their operations and make a good first impression. One technology that is worth considering is direct thermal printing. What is direct thermal labeling? Direct
When it comes to decorating product packaging, choosing the right printing method can make a significant difference in the look and appeal of your products. Traditional screen printing and UV screen printing are two popular options, and each has its
Product labels help customers identify your product and understand its contents, as well as help ensure that they use the product properly and safely. This is why it’s essential to label products correctly and according to all applicable standards and
In today’s competitive marketplace, having high-quality labeling is more crucial than ever — they ensure that your products stand out on retail shelves and grab consumers’ attention. However, applying labels onto products can be time-consuming and complex. That’s why many
A McKinsey & Company study found that 55% of US consumers are extremely or very concerned about the environmental impact of the products they buy. With this growing consumer awareness, businesses must find ways to integrate sustainability values into their
When it comes to product packaging, aesthetics play a crucial role in catching consumers’ attention and conveying your brand’s identity. To improve your product’s visual appeal, you need to select a suitable decoration method for your packaging. Two of the
In a crowded market where numerous products compete for customer attention, having well-designed and quality product packaging can give a brand a distinct advantage. Good packaging can attract customers and differentiate a product from competing brands. This is why businesses
Coupons have been around for a long time, with their first widespread distribution dating back to 1887, when Coca-Cola gave out coupons for a free bottle of Coke. Since then, various brands have used couponing to reward consumers with discounts
Businesses may want to change the labels of their existing stocks for a myriad of reasons. For instance, some of them may want to change the details on their labels because they’ve rebranded, so they want to showcase their new
After finally perfecting your craft brew or spirit, it’s time to decorate its packaging. Fortunately, your decorating option is no longer limited to just direct printing (i.e., printing images and text directly onto containers). Direct printing typically requires a minimum
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