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A McKinsey & Company study found that 55% of US consumers are extremely or very concerned about the environmental impact of the products they buy. With this growing consumer awareness, businesses must find ways to integrate sustainability values into their

When it comes to product packaging, aesthetics play a crucial role in catching consumers’ attention and conveying your brand’s identity. To improve your product’s visual appeal, you need to select a suitable decoration method for your packaging. Two of the

In a crowded market where numerous products compete for customer attention, having well-designed and quality product packaging can give a brand a distinct advantage. Good packaging can attract customers and differentiate a product from competing brands. This is why businesses

Coupons have been around for a long time, with their first widespread distribution dating back to 1887, when Coca-Cola gave out coupons for a free bottle of Coke. Since then, various brands have used couponing to reward consumers with discounts

Businesses may want to change the labels of their existing stocks for a myriad of reasons. For instance, some of them may want to change the details on their labels because they’ve rebranded, so they want to showcase their new

After finally perfecting your craft brew or spirit, it’s time to decorate its packaging. Fortunately, your decorating option is no longer limited to just direct printing (i.e., printing images and text directly onto containers). Direct printing typically requires a minimum

In 2022, the New York Cannabis Control Board released its proposed cannabis packaging regulations. These include an environmental sustainability program that requires cannabis operators to either: In 2022, the New York Cannabis Control Board released its proposed cannabis packaging regulations.

Product labels play a vital role in the success of any bottled product. Aside from making it easier for consumers to identify what the product is, product labels also help products stand out on retail shelves. But if not properly

Some manufacturers of consumer goods don’t pay enough attention to one important aspect of their final products, and that is the products’ labels. Why is product labeling important? Product labels are not merely stickers on containers. They can serve various