Fitting too many label components such as branding materials, design flairs, instructional information, or regulatory disclaimers on a standard pressure-sensitive label isn’t always an option, especially if the packaging is particularly small.
Extended content labels fix these issues by increasing label space to display key information. These are often constructed like booklets that adhere to the packaging’s surface, but there are other types of extended content labels, too. If you’re unsure if extended content labels are right for your brand, this article provides you with everything you need to know.
Types of extended content labels explained
When it comes to extended content labels, there are two main types:
These adhere to small containers like most labels, but contain multiple pages. Since booklet labels have two or more additional panels, they’re useful for packing a lot of information into a small area, which can help you disclose detailed brand stories or government-mandated information.
Booklet labels are versatile and come either in bound or leaflet-style forms. Bound booklet labels have several pages of information printed on synthetic paper and are bound together at the spine. These are ideal for providing product use information and other detailed instructions. There are resealable labels that are protected by lamination to enable prolonged use, as well as removable booklets that can be detached from the package.
Leaflet-style booklet labels, on the other hand, use different folds like tri-fold, accordion fold, and map fold layouts. Some leaflet labels are also removable and are great for products that include coupons or promotional materials.
Smooth-peel labels adhere to containers and can be peeled back to reveal more information. These labels can have information printed on both sides of the peelable layer, allowing you to showcase more of your products and promotions. Smooth-peel labels can be incredibly versatile for different types of packaging. There are smooth-peel labels that wrap around the entire product, extended-ply labels that contain more than one peelable layer, and peel-free labels that can be removed from the package without leaving adhesive residue.
What are the benefits of extended content labels?
While traditional pressure-sensitive labels may suffice for particular products, extended content labels provide several advantages for businesses.
Increased label space
Labels with multiple panels and sides are crucial for companies that are required to include information such as cautionary messages, detailed instructions, disclaimers, and other regulatory details for compliance reasons. Increased label space also allows you to feature more promotional materials and brand stories.
Extended content labels give you more options to customize your labels. You can use different booklet layouts, panel orientations, page color combinations, and print materials to suit your company’s needs, budget, and branding.
Being able to pack more information into your labels means you don’t need to use bigger packaging or create extra packaging materials to contain that information. Plus, there’s no need to print out a separate information booklet along with your package, eliminating waste and improving your bottom line.
Which industries can benefit the most from these labels?
Although extended content labels can essentially be used by any company, these labels may be ideal and cost-effective for businesses that sell special products with long descriptions. Here is a list of industries that can fully reap the benefits of extended content labels:
The Food and Drug Administration requires pharmaceutical companies to state vital information on over-the-counter medication labels. This information includes active ingredients, dosage amounts, warnings and precautions, adverse reactions, uses for the drug, directions, drug facts, and more.
Chemical products must have the contact information of the chemical manufacturer, product identifier, hazard warnings, precautionary statements, and storage and disposal instructions. Given the amount of information that needs to be displayed, extended content labels make sense for both retail and commercial chemical manufacturers.
Food and beverage
Certain food and beverage items can use extended content labels for displaying nutritional fact panels, ingredient statements, brand stories, recipes, and redeemable coupons.
Health and beauty
Cosmetic and sanitary products often have compact packaging and therefore limited space to include all supplemental information. Extended content labels can showcase extensive information about the product without requiring a bigger package.
Businesses who often market their products around the world may need to have labels in multiple languages. With extended content labels, businesses have more than enough space to include multilingual panels to cater to international consumers and companies.
What factors should you consider when producing extended content labels?
When creating labels, you must be fully compliant with specific regulatory requirements associated with labeling your products. This means you’ll need to follow the guidelines and regulations set by governing bodies like:
- Code of Federal Regulations
- Food and Drug Administration
- Occupational Safety & Health Administration
- Environmental Protection Agency
- Department of Agriculture
You should also consider your spatial needs. If you can fit all your content in two panels, smooth-peel labels may suffice. But if your content is quite extensive, then a booklet-type label is your best bet.
Once you’ve picked the type of label that’s right for your product, think about the design of your labels. The components you have to review and assess include the copy, informational content, label layout, color schemes, and logo placement. Then, you need to determine your budget for the labeling and packaging, select the appropriate materials, and, if possible, assess your label’s performance with test groups.
Extended content labels can be a great fit for your products, but when it comes to using them, you need a professional on your side. Pro-Motion Industries can connect you to expert extended content label providers and help you apply various labels on your products. Call Pro-Motion today to enquire about our services. We have over two decades of experience, cutting-edge labeling technology, and a detail-oriented approach to label application that’s sure to benefit you.