In designing your product’s packaging, you have a lot of things to consider, from its shape and size to the materials you will be using. The product’s label is another important factor to take into account, as it plays a crucial role in a product’s sales performance. As such, you need to partner with a reliable and experienced label supplier.
In this two-part blog series, we’ll tackle two ways to find such a labeling supplier for your health and beauty product. For the first part, we’ll zero in on attending trade shows.
Going to trade shows is a great way to meet many suppliers in a single venue. Small and big players alike hold exhibits and/or attend these events. Here are some of 2022’s biggest packaging expos.
The PMMI, the association for packaging and processing technologies, organizes many trade shows, such as PACK EXPO Las Vegas and EXPO PACK México. This year, two of their trade shows will be held in the United States: PACK EXPO East and PACK EXPO International.
PACK EXPO East
PACK EXPO’s regional event on the East Coast was held in Philadelphia on March 21–23. Over 400 packaging and processing suppliers exhibited this year, which was the largest recorded in the show’s history. The suppliers came from various sectors, such as food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food, and industrial goods.
The next PACK EXPO East is scheduled for 2024.
PACK EXPO International
This year’s PACK EXPO International will take place on October 23–26 in McCormick Place Convention Center, Chicago. Here, you’ll discover advances in packaging and processing technology, automation, robotics, printing, and supply chain solutions. You’ll be able to examine each technology in action, assess its quality, and test out its different features and functionalities. You can even talk to the experts behind each game-changing technology to explore how these can be applied to your business.
PACK EXPO International features the widest range of packaging, processing, and supply chain solutions, so you’ll surely find the right one and the right supplier for your needs. When you join this trade show, you can expand your network of peers from various industries, which may spark some innovations, such as crossovers between cosmetics and food products.
Luxe Pack New York
The 19th edition of Luxe Pack New York took place in Javits Center, New York on June 15–16. It showcased creative packaging of the largest US luxury brands in skincare, cosmetics, fragrance, wine and spirits, fine food, and fashion. The event had approximately 3,000 attendees and more than 160 exhibitors that are leading primary and secondary packaging suppliers from across the world.
This year’s Luxe Pack New York also hosted over 17 roundtable discussions and workshops covering topics such as success stories and industry trends and challenges. The roster included Victor Casale from Mob Beauty, Mia Davis from Credo Beauty, and John Morgan from Olaplex, among many others.
Attending Luxe Pack New York events will expose your company to new packaging suppliers, materials, and products. Here, you may find experts who may be able to solve your packaging challenges, such as helping your product stand out from store shelves or making your processes more efficient.
Cosmoprof North America
Cosmoprof North America’s (CPNA) 19th Edition will be held on July 12–14 at the Las Vegas Convention Center. CPNA is the leading business-to-business beauty exhibition in the US where the whole beauty industry — fragrances, toiletries, nail care, hair care, skincare, organic beauty products, and beauty tools and accessories — get together to foster new relationships and potential collaborations. The event also includes the entire beauty supply chain: raw materials and ingredients suppliers, private label and contract manufacturers, primary and secondary packaging suppliers, retailers and distributors, and international buyers.
CPNA has three main highlights: CosmoTalks, CosmoTrends, and the Buyer Program. This year’s CosmoTalks includes 11 one-hour sessions covering topics, such as:
- Prestige beauty: Industry growth and opportunities – speaker Larissa Jensen from The NPD Group
- Artificial intelligence for spotting the next big beauty trends – speaker Yarden Horwitz of Spate
- The next chapter of beauty retail – speakers Elena Severin of The Detox Market, Noah Rosenblatt from Space NK, Maggie Ciafardini from Maggie Ciafardini Inc., and Gwennaëlle Varnier from Shoppers Drug Mart
- The Gen Z beauty consumer – speaker Kayla Villena from Euromonitor
CosmoTrends is the annual report on beauty trends by the international agency BEAUTYSTREAMS. This report will give you an exclusive look at everything that is cutting-edge in the cosmetics industry.
Finally, businesses that qualify for CPNA’s Buyer Program can enjoy scheduled personalized meetings with exhibitors during the show.
Pro-Motion Industries has exhibited and regularly attends the aforementioned trade shows. We are New Jersey’s most trusted contract labeling services provider. Since 1994, we have been helping clients across all industries — including health and beauty — enhance their brand awareness, increase sales, and cut costs through high-quality, cost-effective labeling solutions. Reach out to us today at 856-809-0040.