In today’s competitive marketplace, having high-quality labeling is more crucial than ever — they ensure that your products stand out on retail shelves and grab consumers’ attention. However, applying labels onto products can be time-consuming and complex. That’s why many companies are outsourcing this process to contract labeling services providers.
In this blog, we’ll delve deeper into the importance of product labeling and discuss why you should consider outsourcing product labeling and what factors to consider when looking for a contract labeling services provider.
Why is product labeling important?
Labels provide key product information, such as ingredients, nutrition facts, usage directions, and warnings. This information helps customers make the right purchasing decisions and use the product safely. For example, if a product contains allergens, this information must be on the label so that people with allergies can avoid the product.
Product labels also play an important role in branding. They can be used to express your brand’s personality and uniqueness. The colors, fonts, and images used on your labels convey a certain mood or feeling that customers will associate with your brand. For example, the clean and minimalist design of Apple’s product labels exudes sophistication, which is in line with Apple’s branding.
Moreover, by prominently displaying a brand’s logo and other visual elements, labels help customers remember a product. When customers repeatedly see a brand’s distinct label design, it helps them recognize and remember the brand. This sets the brand apart from the competition, helping boost sales and customer loyalty.
What are the advantages of outsourcing product labeling?
Given the critical role that product labels play, it’s best to let professional labeling specialists handle your labeling requirements. By doing so, you get to enjoy a host of benefits, including:
- Cost savings: Outsourcing can save you money on the upfront costs of acquiring and maintaining labeling equipment. It also helps save on labor costs, as you won’t need to hire and train in-house staff to do the labeling. This can lead to significant cost savings, especially if you have to label large quantities of products.
- Increased efficiency and scalability: Contract labeling services providers have the expertise and experience to apply labels quickly and accurately. By partnering with them, you can easily scale your labeling requirements up or down to meet fluctuating demand.
- Improved quality: When you outsource your labeling needs, you gain access to top-of-the-line labeling equipment and software, which can improve the quality of your product labels. Contract labeling services providers also have a strong focus on quality control, so you can be confident that your labels will meet your expectations.
- Access to specialized expertise: Contract labeling services providers stay on top of the latest labeling trends and technologies as well as regulations and standards. This enables them to provide innovative labeling solutions that can help your products stand out on retail shelves while also helping you stay compliant with relevant labeling requirements.
- Increased focus on core business: Outsourcing product labeling frees up your time and resources, letting you focus on other important tasks, such as developing new products or expanding into new markets.
What should companies look for in a contract labeling services provider?
Expertise and experience
Range of labeling solutions and equipment
Make sure the contract labeling services provider you work with offers a wide range of labeling solutions, including pressure-sensitive labels, shrink sleeves, direct thermal labels, and thermal transfer labels. They should also have state-of-the-art labeling equipment that can ensure fast turnaround times and consistent label application.
Look for a provider that offers labeling solutions that are both high-quality and cost-effective. You don’t want to go with the cheapest option, as they may offer poor label quality or customer service. However, you also don’t want to overspend on labeling, as this could eat into your profits.
Before you make a decision, get quotes from multiple providers so you can compare prices and find the best deal. You should also ask about discounts for volume orders or long-term contracts.
A reliable labeling services provider will be responsive to your emails and phone calls. They will also keep you updated on the status of your project and let you know if there are any delays or other problems.
Here are some questions you can ask a potential provider about their communication practices:
- How often will you update me on the status of my project?
- How will you contact me to inform me of progress updates or any issues?
- What are your operating hours?
Knowledge of labeling compliance requirements
Why should companies outsource their labeling requirements to Pro-Motion Industries?
With many years of experience in the industry, Pro-Motion Industries has established itself as a leading contract labeling services provider, specializing in delivering exceptional labeling solutions tailored to meet your unique needs.
We take pride in our team of seasoned experts who possess a wealth of knowledge and proficiency in the art of labeling. We also use cutting-edge labeling equipment and software, enabling us to enhance the quality and efficiency of our labeling process. So no matter how intricate or complex your labeling project may be, we can bring your vision to life, on time and within budget.
Get in touch with us today at 856-809-0040 to learn more about how we can help you achieve your labeling goals.