In a crowded market where numerous products compete for customer attention, having well-designed and quality product packaging can give a brand a distinct advantage. Good packaging can attract customers and differentiate a product from competing brands. This is why businesses invest a significant amount of time, money, and effort in designing their packaging.
One decorating technique you can use to create eye-catching product packaging is silk screen printing.
What is silk screen printing?
Also known as screen printing or serigraphy, silk screen printing is a method commonly used for applying logos, brand names, designs, and other graphics onto textiles, signages, and product packaging.
The first step in silk screen printing is stretching a mesh screen (i.e., a fabric made of woven fibers used as a filter for the ink) over a frame and placing a stencil on top of the screen. Ink is then spread over the mesh screen and pressed onto the material below using a squeegee. The stencil blocks the ink from unwanted areas, leaving a crisp and precise design onto the material. Finally, the design is dried and cured using heat or ultraviolet (UV) light.
What are the advantages of silk screen printing?
Many businesses use silk screen printing to decorate their product packaging since this printing technique offers plenty of benefits.
Silk screen printing can be used on a wide range of materials, including:
- Metal – cans, tubes, and other containers (often used for food products)
- Plastic – bottles, containers, and bags (often used for food, cosmetics, and pharmaceutical products)
- Paper – boxes and bags (often used in the food, beverage, and retail industries)
- Glass – bottles, jars, and other containers (often used for beverages, gourmet food, and cosmetics)
You can also screen print decorations onto containers with irregularly shaped or textured surfaces.
The versatility of silk screen printing allows you to choose the best type of packaging for your product, giving you greater control over what the final product looks like.
Silk screen printing offers a great deal of customization options for your product packaging. You can use a variety of ink types and colors, including custom Pantone colors. This means you can easily achieve a color scheme that matches your brand, enabling you to create product packaging that is cohesive with your overall branding strategy.
Moreover, silk screen printing allows you to adjust the size and density of mesh screens depending on how detailed and clear you want your print to be. You can also use custom stencils to add logos, graphics, or other design elements that are unique to your brand and/or tailored to your target audience.
Silk screen printing also lets you play with color opacity to create special textures, such as patterns or highlights, which can add depth and interest to your packaging.
3. High-quality printing
Silk screen printing uses thicker ink compared to other printing methods, such as digital printing. Thicker inks allow for more solid and vibrant color application, enabling you to create bolder, more eye-catching, and more colorful designs that can be seen from even far away. Additionally, silk screen printing can accommodate metallic, fluorescent, glow-in-the-dark, and other specialty inks, which can add even more visual interest to your design.
What’s more, the stencil used in silk screen printing can produce clean edges and hold very fine lines. This lets you create text and small graphics with a high level of accuracy and sharpness, allowing you to create crisp and clear designs on your packaging.
The thick ink used in silk screen printing allows for long-lasting designs. When applied to any packaging material, the ink creates a thick layer that is difficult to remove or scratch. The ink’s curing process further adheres the ink to the packaging, making screen-printed designs resistant to scuffing, moisture, and UV light. This is particularly useful for product packaging that may be subjected to harsh environments during transport or storage.
Furthermore, the specialty inks that can be used in silk screen printing are typically more resistant to fading and wear than the standard inks used in other printing methods. This makes specialty inks ideal for products that need to maintain their appearance over a long period of time, such as medicine bottles and makeup and skincare products since it usually takes a while before customers dispose of these.
Since screen-printed designs are durable, you don’t have to constantly replace worn or damaged labels or packaging, which can help you save money in the long run.
Moreover, silk screen printing is cost-effective for printing large runs of product packaging. For one, it has low setup costs. Once the silk screen stencil is created, it can be used to print a large number of packaging, reducing the cost per packaging compared to other printing methods. Silk screen printing can also print large volumes of items quickly, resulting in lower labor costs per packaging.
How can you get started with using silk screen printing for your product packaging?
To take advantage of the benefits of silk screen printing, it’s important to have a reliable print services provider by your side. The good news is that you can turn to New Jersey’s leading decorating solutions provider: Pro-Motion Industries.
On top of offering labeling services and equipment, we now also offer screen printing services. We use high-intensity UV light to dry and cure screen-printed decorations almost instantly, so you don’t have to worry about meeting your production timelines.
Our silk screen printing services can be tailored to meet your unique needs. From concept development to final production, we will work closely with you to ensure that your product packaging looks its best, even once it reaches store shelves. Consult with our experts at 856-809-0040 to get started.