South Jersey fans of “Coming to America” and its recently released sequel “Coming to America 2” were in for a unique treat this past April. The plaid-clad replica of the movie’s fictitious fast food joint, McDowell’s, arrived at the Cherry Hill Mall as a pop-up restaurant on April 16th and remained docked there until April 26th. The creators of this immersive experiencer went above and beyond, brewing two new beers specifically for the event.
Enter Pro-Motion Industries: Priding ourselves on excellent customer service and quick turnaround, our team collaborated with Cherry Hill’s own Forgotten Boardwalk Brewing to shrink sleeve the cans in record time! Shrink sleeving, a heat adhered label that offers vibrant 360-degree coverage, is popular among craft brewers and is a great, cost effective alternative to printed cans for low volume orders. With only four weeks to design, brew, and decorate the exclusive beers, speedy production was integral to the success of this event.
Written by: Erica Newsham
Editing by: Jim Hartman