Media/Blog

Should the Food We Buy Tell Us How Much Exercise We Need to Burn it Off?

Product packaging has gone through a number of changes over the years, but experts in the UK say it’s falling short when it come to helping us make better dietary choices.

The Royal Society for Public Health recently undertook a survey of 2,000 UK adults to ask them their opinions on product packaging, whether they find it informative and easy to read, and whether they feel confident in making lifestyle choices based on the current system of labeling.

How to Become a More Inspiring Leader in 2016

Habits can be a trap for people in leadership positions—whether they are in business, politics or another field.

As leaders, they should provide a compelling vision that inspires those around them. Instead, many of them lapse into automatic and mindless thinking.

Campbell Soup becomes first major company to start GMO labeling

(This January 8 story has been corrected in paragraph 10 to say Mark Alexander is “president” not “senior vice president” of Campbell Soup’s Americas Simple Meals and Beverages unit)

By Siddharth Cavale and Subrat Patnaik

(Reuters) – Campbell Soup Co is to start disclosing the presence of genetically modified organisms (GMOs) in all its U.S. products, becoming the first major food company to respond to growing calls for more transparency about ingredients in food.

How Branding and Packaging Affect the Way Consumers Trust Food

December 8th, 2015

Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a study exploring customers’ perceptions. “In today’s marketplace, consumers are more actively engaged than ever in choosing what foods to buy and what brands to buy them from,” said Alan Moskowitz, director at C Space. “Given the speed that information travels, brand trust can increase or erode very quickly in consumers’ minds. For brands, staying close to their customers can help them stay in touch with evolving attitudes and help them collaborate with consumers on new products, packaging and marketing that earns or maintains trust.”

FDA seeks comments on food labeling term ‘natural’

Because of the changing landscape of food ingredients and production, and in direct response to consumers who have requested that the Food and Drug Administration explore the use of the term “natural,” the agency is asking the public to provide information and comments on the use of this term in the labeling of human food products, the agency said in a press release.

Package of the Year Award Winners and Banquet Announced by New Jersey Packaging Executives Club (NJPEC)

The New Jersey Packaging Executives Club (NJPEC) Celebrates the Year’s Most Outstanding Packaging Engineering & Design at 37th Annual Awards Gala

Morristown, NJ, November 04, 2015 --(PR.com)-- The New Jersey Packaging Executives Club (NJPEC) announces its 37th Annual Package of the Year (POY) Awards Banquet will be taking place on Thursday, November 19 at The Madison Hotel in Morristown, NJ. Advanced registration is encouraged as last year’s event was sold-out.

Consumer Reports – Food packaging gimmicks give consumers an empty feeling

Few things are more infuriating than tearing open a bag of chips to find that it’s mostly filled with air, or digging into a “pint” of ice cream that, on closer inspection, is only 14 ounces.

Consumer Reports takes a close look at some big packages and bold claims — and shares what the companies’ customer-service representatives said when it called to ask: “Where’s the rest?”

Same “giant” label, different size: When “large” doesn’t pack a punch, “marketers go bigger and bolder, and neutralize the competition,” said Mark Lang, professor of food marketing at Saint Joseph’s University.

Tips for Mastering the Art of Great Packaging

by Zeynep Ilgaz

With so many companies unveiling great new innovations every day (and so many products competing for shelf space), it’s important to determine what makes one tech tool sell better than another. According to Nielsen Research, 52 percent of consumers say their purchase decisions are partially dependent on product packaging, from the material used to the claims displayed.