10 pet peeves consumers hate about beauty packaging

10 pet peeves consumers hate about beauty packaging

Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands. And one place where this sort-of critique can be most beneficial is with your packaging.

To help you ensure your packaging is fully optimized and meeting the needs and wishes of your beauty consumer, we asked a group of women to tell us their biggest pet peeves with beauty packaging and why. From the joys of pumps which get every last bit of product out to the frustrations of hard-to-read unit cartons to just plain annoying bottle, jar or tube sizes—she is speaking her mind, and what she has to say is invaluable to your brand.

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