The truth about how food packaging influences taste perception

The truth about how food packaging influences taste perception
Consumers complained that Coke in the white can didn't taste as sweet. They were sort of right in thinking so, even though the formula was identical.

Consumers complained that Coke in the white can didn't taste as sweet. They were sort of right in thinking so, even though the formula was identical.

A relationship as old as time, the link between food and the way it’s presented to us is indisputable. Eating is one of the most multisensory activities; we can’t just attribute eating to our taste buds. Scientists have long argued that what is perceived as flavor is actually filtered through many other receptors, such as smell, sight, sound and touch.

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