Purposeful packaging for the circular products revolution requires out-of-the-box thinking

By Coro Strandberg and Rachel Morier | Friday, February 16, 2018 - 1:45am

Step by step. Product by product. Standard by standard. Consumer by consumer. That is what it will take to re-engineer our take-make-dispose economy so it is "restorative and regenerative by design, keeping products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles," according to the Ellen MacArthur Foundation.

Two centuries ago, the Industrial Revolution began in Britain and today, we witness — and live with — its benefits and shortcomings. What's painfully clear is that we can’t afford to wait another 200 years to make our industrial economy "circular." The biodiversity and climate change impacts of not going circular are dire. Conversely, the economic advantages of the circular economy are so significant — with the potential to unlock $4.5 trillion of economic growth — that we cannot afford a delay.

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Source: Greenbiz.com